The legalization of medical marijuana and recreational cannabis consumption throughout the USA and around the world has created an increasing demand for great-tasting, convenient, and enjoyable edible products that contain either THC, CBD, or both.
As the use of marijuana moves to the mainstream, a larger number of adults are using the product for medical or recreational use. For many of these individuals, having a discreet way to enjoy the effects and experience of marijuana is important.These cannabis-infused products typically come in the form of chocolates, cookies, gummies, or mints, which are the ideal solution.
The Market Share
It is estimated that the total market share of cannabis edibles will reach more than twenty billion dollars by 2024. With a wide range of CBD edibles already on the market, the addition of THC to these formulations is typically a simple process, reducing the research and development time to market. With effect-based products becoming increasingly popular, THC and CBD ratio edibles are taking over.
The Online Market
The cannabis market has always been agile when it comes to reacting to changes in laws at a state level. As more states legalize recreational and medical marijuana, companies have shifted to not only offer cannabis flower, but edible products too.
Due to the COVID-19 pandemic, cannabis purchase behavior shifted. The introduction of online ordering became popular and has made the process of buying cannabis simpler for consumers. Featuring edibles on website menus helps customers make decisions and compare what’s available.
The ability to add CBD and THC to beverages, fruit chews and favorite snack foods without dramatic changes to the recipes also allows for quicker production than flower and an added benefit to dispensary menus. Producing favorite items in popular flavors such as fruity gummies and delectable chocolate makes edibles a tasty addition to any cannabis experience.
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